HUMAN CENTRIC BUSINESS DESIGN

Marketing is different from sales is different from distribution is different from manufacturing is different from supply chain is different from.. REALLY? Does the consumer care? Looking at the whole through the user's eyes gives rise to new business models and opportunities built with the consumer at the heart.

Case study: Safal

CULTURE BASED STRATEGY

Culture is what unifies groups of consumers, and decoding culture can be a predictive tool for behaviours. Culture is what determines our deeper belief systems and this understanding can help us encode new belief.

Case study: Mutti

DESIGN THINKING Approaches

Studying the little nuances in culture that give insights that could not only disrupt existing categories but sustain businesses.

Case study: PGD

SHAPING NEW BEHAVIOURS

There is designing for behaviours and then there is designing behaviour. We dig deeper into the subconscious and unconscious mind, to define and insert new belief systems, and make certain the diffusion of new ideas.

Case study: Safari

We are a culture where
respect is not mandated,
it is earned.

IDEAS WIN OVER HIERARCHIES

We are a culture where respect is not mandated, it is earned.

IDEAS WIN OVER HIERARCHIES

We are engineers, system designers, gamers, economists, ethnographers, graphic designers, architects, developers, marketers and innovators who have come together to DYsign, DYsrupt, DYcode and DYliver.

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LEAD AT THE SPEED OF CHANGE

For the last 50 years or so, management followed the same processes of understanding the consumer and competition and made assumptions thereof. Today, the world is changing faster than you can plan for. You can no longer plan - you can simply be prepared. Change and the enormous opportunities that emerge as a result of this change will create a new world order.

 

We're just a bunch of,

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DMA Yellow Works Ltd
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MIND BLOGGING

Early 20th century
India's vibrant
pop culture

RAJAN LUTHRA

An indistinguishable clutch of film actresses in varying shades of lime advocate green tea, hoardings hoot healthy oats, popular songs popularize size zero and milk cartons come with measuring tapes.

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