Our people are our Dyference

  • Alpana Parida

    MD
    Business Design

    I believe in disruption and agility, and looking for new ways of thinking and doing. Nothing is static. Everything is movement.

  • Jagpreet Singh Sandhu

    Director
    Business Design

    "One of your sado-masochistic romps should go down a treat. The audiences are very conventional."

    The arrogance of creation can only be nullified by an obsession with discovery. Mix what cannot be mixed, touch what should not be touched, do what cannot be done.

  • Ashita Sarin

    Director
    Business Design

    "The whole culture is telling you to hurry, while the art tells you to take your time. Always listen to the art."

  • Dhaval Shah

    Principal Consultant
    Business Design

    I am a business design strategist, applying human-centered design thinking principles to address today's complex business challenges

  • Tarun Kalra

    Lead
    Business Design

    Design thinker. Driver for change. Listener. Polyglot.

  • Boris Gomes

    Digital Lead
    Business Design

    "If you're not obsessed with what you do, don't do it."

    Boris finds joy in orchestrating intuition. He loves designing experiences that create a sense of joy in the user's mind, while helping him/her achieve what they set out to find.

  • Priyanka Shah

    NBD Lead
    Business Design

    Led by the belief that ‘sports’ is a metaphor for life and brands are living things, I strive to partner with progressively mindful companies and their leaders to bring design thinking across platforms.

  • Hemeesha Someshwar

    Vice President
    Business Design

    "To change is constant. Change or die. You are as good as your last work, so be fearless in your pursuits of what sets your soul on fire...challenge logic and chase imagination!"

  • Imran Patel

    Lead
    Business Design

    "Be Bold or Italics, but never Regular."

  • Mehek Contractor

    Lead
    Business Design

    "We are all players in this game- the objective is to constantly try and push ourselves to the next level. "

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DMA Yellow Works Ltd
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+91-22-40406767

MIND BLOGGING

Early 20th century
India's vibrant
pop culture

RAJAN LUTHRA

An indistinguishable clutch of film actresses in varying shades of lime advocate green tea, hoardings hoot healthy oats, popular songs popularize size zero and milk cartons come with measuring tapes.

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