I believe in disruption and agility, and looking for new ways of thinking and doing. Nothing is static. Everything is movement.
The arrogance of creation can only be nullified by an obsession with discovery. Mix what cannot be mixed, touch what should not be touched, do what cannot be done.
I am a business design strategist, applying human-centered design thinking principles to address today's complex business challenges
Design thinker. Driver for change. Listener. Polyglot.
Boris finds joy in orchestrating intuition. He loves designing experiences that create a sense of joy in the user's mind, while helping him/her achieve what they set out to find.
Led by the belief that ‘sports’ is a metaphor for life and brands are living things, I strive to partner with progressively mindful companies and their leaders to bring design thinking across platforms.