DY Works (DMA Yellow Works) is India’s oldest and largest brand strategy and brand design firm that uses semiotics to both, decode markets and consumers and encode brands through design. DY Works builds brands rooted in culture.
Content
PORTFOLIO
PORTFOLIO
We take pride in the fact that at any given point in time there are at least five recognisable brands in an Indian household that carries a DY Works impression...
Packaging Design Portfolio
CLIENTS
CLIENT
BRAND
3M India Ltd.
Post It
Scotch Brite
Tiger Notes
Adie Broswon Breweries pvt ltd.
Corporate Identity
Sugar Brand Creation
Aditya Birla Retail Ltd
Feaster Carbonate Apple Drink
Air India
Corporate Identity
Alkush Industries
Corporate Identity
Allied Blenders and Distillers Pvt. Ltd
Class 21 Vodka
Officers Choice Blue
Officers Choice Brandy
Anmol Biscuits Ltd
Corporate Identity
Antigen International Limited
Bufyl
Goldshield
AVT Natural Products Ltd
Tex Mex
Bacardi India Private Ltd

Birla Cellulosic
Kara
Puretta
Boehringer Ingelheim India Pvt. Ltd.
Brand Activation
Corporate Brand Strategy & Communication
Britannia Dairy Private Limited

Cadbury India Ltd
Bournvita
Cavinkare Pvt Ltd
Chick
Cruncho
Fairever
Meera
Meera Hairwash
Meera Shampoo
Nyle Body Lotion
Nyle Face Wash
Nyle Hair Oil
Pinz Express Hair Colour
Spinz Bodywash
Spinz Deo Range
Spinz Talc
Cholayil Pvt Ltd
Cuticura
Gold Talc
Medimix Facewash
Medimix Shower gel
Pearl Soap
Pearl Talc
Sadayush
Sadev
Yogved Soap
Classic Marble Impex Pvt Ltd
Classic Marble Group
Coca Cola India Pvt. Ltd.
Life (Coke)
Colgate –Palmolive(India) Ltd
Anganwadi
Learn & Earn
Poster & Journals
Concern India Foundation
Concern Website
CPW SA
CPW-Ciniminis
Estrelitas Cereal - CPW
On-line Games Promo Pack Design
Dabur Food Ltd.
Real
Real Diwali Gift Pack
Dabur India Limited
Burrst Range Design
Real Activ
Real juice
Real Juice Rakhi Gift Pack.
Dabur International Ltd
Hajmola
Danone Foods & Beverages (India) Pvt. Ltd
Danette Badaam Smoothie
Danette Choco Smoothy
Danette Elaichi Smoothy
Danette Vanilla Smoothy
Fundooz
DD International
Natures Gift's
Diageo (I) Pvt Ltd.
Johnnie Walker Red Label
Shark Tooth Vodka
Smirnoff Vodka
Diageo Scotland Ltd.
Johnnie Walker Black Label
Dorkas Market Makers Pvt Ltd
Max
Emel Enterprises Ltd
Corporate Website
Empire Gen Trg (Fze)
Mayfair Anytime
Mayfair Cookies
Mayfair Special
Ester Industries LTD
Ester – Corporate Brand Naming & Identity Creation
Financial Planning Academy
Corporate Identity
Frank Educational Aids Pvt Ltd
Frank Toys
FSN E-commerce Ventures Pvt Ltd
nykaa.com
Future Brands Ltd
Care Mate
Care Mate Babywipes
Care Mate Handwash
Care Mate Mosquito
Care Mate Tissues
Caremate Wet Wipes
Cleanmate Floor Cleaner
Cleanmate Toilet Cleaner
DJ & C
Fresh Home
Fresh n Pure Ghee
John Miller Deodorants
Koryo
Koryo Care
Koryo Lighting- Electrical Accessories
Koryo Mobile Phones
Koryo-TV and Microwave packaging design
Matic Detergent
Mohena
Future Brands Ltd
Punya Dryfruits
Spunk
Tasty Treat
Tasty Treat Chinese Noodles
Tasty Treat Chips
Tasty Treat Choco Gol
Tasty Treat Cookies
Tasty Treat Disney Jam
Tasty Treat Disney Pasta
Tasty Treat Fruit Beverages
Tasty Treat Khakra
Tasty Treat Masala
Tasty treat Namkeen
Tasty Treat Pickles
Tasty Treat Ready Mixes
White Magic Detergent
Future Capital Financial Services Ltd.
Future Capital
Future Capital Holdings Ltd
Future Capital Holding
Future Consumer Enterprises Ltd
Sach Soap
Sach Toothpaste
Future Consumer Enterprises Ltd
Corporate Identity
Nuts & More
Premium Harvest
Sangi's Kitchen
Future Group
Milestone
Future Ideas Company Ltd
Corporate Identity
Future Mobile
Future Learning and Development Ltd
Corporate Identity
Future Supply Chain Solutions Limited
Corporate Identity
Future Value Retail Ltd
Fruits (Full-O-Phalo)
Golden Harvest
Home Fashion
Navras - Akshaya Tritiya
Navras ugadi
GCMMF Ltd
Amul
Amul A+ Cheese
Amul Book
Amul Bread
Amul Flaavyo - Yogurt
Amul Milk
Amul Mithai Mate
Amul Rejoice Festive Packs
Amul Shakti
Amulya
Nutramul
Sagar Ghee
General Mills Canada Corporation (GMCC)
Hamburger Helper
Life Made Delicious
Old Elpaso
General Mills INC
Betty Crocker
BIG G
Big G Wheaties
BTFE "How to submit box top' OPL
BTFE e-BoxTop co-ordinator Education
BTFE Flyer
Cheerios
Cheerios Cinnamon Burst
Chex Mix
Fiber One 1
Frosted Toast Crunch
FTC Coupon Flyer
Fun da-middles
Global Business Services
Global Business Services
Global Business Services
Green Giant
Green Giant
Green Giant
Message Flyer
Nature Valley
Novaca
Novaca
PBUS
PBUS
Pillsbury
Pillsbury
Progresso
Progresso
Total Cereal
Total Cereal
Totino's
Wanchai Ferry
Yoplait
General Mills India Pvt. Ltd
Betty Crocker
Green giant
Haagen-Dazs
Nature Valley
Pillbusry Chakki Fresh Atta
Pillsbury Custard Powder
Pillsbury Dessert Mixes
Pillsbury Frosting
pillsbury Multigrain Atta
Pillsbury Premium Atta
Pillsbury Rava
Pillsbury Semiya
General Mills International SARL
Haagen Dazs
Genworth Mortgage Guarantee India Pvt Limited
IMGC - Corporate Identity
GFB Great Company India Food
FruitChill
Godfrey Philips India Ltd
Red & White
Godrej & Boyce Mfg. Co. Ltd.
Cemat
Godrej Construction
Godrej Security Solutions
Godrej Storage Solutions
Godrej Storage Solutions
O2GBD
Godrej Consumer Products Ltd
Cinthol
Godrej No. 1 Soap
Nature's Basket Virtual World Concepts
Nupur Hair Colour
Godrej Hershey Ltd
Godrej Hershey’s Syrup
Jumpin
Kisses Chocolate
Sofit
Stella
XS
Godrej Properties Limited
Corporate Identity
Godrej Sara Lee Ltd
Good Knight
Godrej Storage Solutions

GSK
Horlicks Asha
Gujarat Reclaim & Rubber Products Ltd
Heinz India Pvt Ltd
Complan
Glucon D - Froot Shot
Go Bang
Golden Circle Juice Range
Heinz Tomato Sauce
Nycil
Henkel India Ltd
Margo
Hindustan Unilever Ltd.
3 Roses Tea
Active Wheel
Annapurna Atta
Bolt
Breeze International
Canon
Clear Shampoo
Clinic Plus Gift Pack
Domex
Dove Sachet
Dove Shampoo
Kissan
Lakme
Lakme Skin Care Range
Liril 2000
Lux
Lux Shampoo
Magic
OK Dish Wash
Pears
Pepsodent
Ponds
Pureit
Red Label
Rin
Sunlight
Surf Excel
Taaza
Taj Mahal Tea
Vim
Waste Management
Wheel
Hygienic Research Institute Pvt. Ltd
Brand Name and Identity for Oil Range
ICICI Bank
Fully Electronic Branch
Wealth Management
IMRB International
Brand Science
Corporate Website
ITC Ltd
Aashirvaad Multigrain Atta
Bingo
Capstan
Sun Feast Milky Magic
Sunfeast Marie
Sunfeast Noodles
Wills Flake
J.K. Ansell Ltd
Kamasutra’ Deodorants
Jagjit Uppal
Corporate Website
Johnson & Johnson Ltd.
Neutrogena
Kama Schachter Jewellery Pvt Ltd
Corporate Identity
Kama Jewellery
Kama Love
Kama Platinum
Vedamore
Kansai Nerolac Paints Ltd.
Corporate Identity
Excel Total Metallics
Impressions Blendz
Impressions Eco Range
Impressions Ideas
Nerolac Star
Kellogg India Pvt Ltd
Kellogg’s Chocos
Kimberly – Clark Lever Private Ltd.
Clean Baby
Huggies
Kotex
Laxmi Industries
Corporate Website
Leo Schacter & CO LLC
Corporate Website
Mahindra & Mahindra Ltd
Corporate Film
Corporate Presentation
Marico Industries Ltd
Parachute Summer Fresh
McCain Foods (India) Pvt. Ltd
Mccain Idli
Mccain Sell Sheet
MCNROE Chemicals (P) Ltd.
Secret Temptations
Mount Everest Mineral Water Limited.
Himalayan Packaging and Structure
Mrs Bector Food Specialties Pvt Ltd
Biscuit Selection
Cream Cookies
Suji Toast
Twin Biscuit
Mutti S.p.A.
Francesco Pasta & Pizza Sauce
Nayasa Homeware
Corporate Communication Strategy
Neha Enterprises
Neha Hair Colour
Nestle India Limited
Baby & Me
Bar One
Maggi Delight
Maha Munch
Selections Gift Range
Nippon Paint(I) Pvt. Ltd.
Nippon Lustre Paint
Vinilex
Nobel Hygiene Pvt. Ltd.
Teddy Baby Diapers
Nutrine Confectionery Company Ltd.
Maha Coffee Eclairs
Maha Lacto
Nutrine Choco Rocko
Nutrine Éclair
Oberoi
Brand Architecture
Pantaloon Retail India Ltd.
French Festival
Parle Biscuits Pvt Ltd
Lacto Candy
Monaco
Parle Marie
Top Butter Biscuits
Peninsula Land Limited
Corporate Identity
Pepsico
Gatorade
Kurkure
Kurkure Monster Paws
Kurkure Puff Corn
Kurkure Solid Masti
Lay's
Mirinda
Nimbooz
Shubhlabh Festive Gift Pack
Slice
Tropicana
Pfizer Limited
Beco Special
Corex Dx
Gelusil
Gelusil Extra Cool
MyPal
Prabhudas Lilladher Private Ltd
Major Gainz – Corporate Identity
Prassanna Bus Link Pvt. Ltd.
Corporate Identity
Provogue India Ltd.
Promart
Provogue
PT. Heinz ABC Indonesia
Duo Fruit
Sambhal Ke
PT. Unilever Indonesia TBK
Bulls Eye
Olive
Pepsodent
TasteBuds
Pure Ice Cream- Company L.L.C
Kwality Impulse Range
Quantum Quest Holdings
Corporate Website
Quick Jet
Corporate Identity
Reckitt Benckiser (I) Ltd.
Airwick
Airwick Aqua Mist
Airwick Click Spray
Airwick Freshmatic
Brasso
Buy Smarter
Cherry Blossom
Colin
D'Cold
Dermicool
Dettol Dish & Slab Gel
Dettol Hygiene Liquid
Dettol Kitchen Clean
Dettol Laundry Wash
Dettol Liquid Hand
Dettol Soap
Dettol Superstars
Harpic
Lemsip
Lizol
Min
Mortein
Mortein Coil Range
Mortein Nature Guard
Mortein Power Boost
Robin Liquid Blue
Silvo
Strepsils
Royal Hygiene care Pvt. ltd
She' Comfort Sanitary Napkins.
Samana Pte Lte
Branding Samana
ClickSangeet
Shree Dhootapapeshwar Ltd
Success and Future Growth - Swamala Compound
Sobo Films Pvt Ltd
The outsider name generation and visual identity
Somotex Import & Export Private Limited
SWESTATES DOMAIN
SRS Multiplex
SRS Packaging Design
SSA Business Solutions Pvt Ltd
SSA Business Solutions
SSA Techknowlogies-Website design
Supreme Nonwoven Industries Pvt Ltd
Supreme -Identity rejuvenation
Supreme Nonwovens Pvt. Ltd
Supreme-Website
Terqa
Supreme Treves
Supreme- Treves stationery
Sykes & Ray Equities (I) Ltd
Website
Taiyo Lucid Pvt. Ltd.
Branding Design of Sun Products Range
Taiyo Lucid
Tata Realty And Infrastructure Ltd
TRIL IT Park Naming and Identity Development
The Times Group
Book Design
TRIF Kochi Projects Pvt Ltd.
Collateral development for TRITVAM
Tritvam, Kochin
TRIF Real Estate And Development Pvt Ltd
Capital Heights, Nagpur
Collateral development for Capitol heights
Unilever Asia Private Limited
Nucleus Power
Pepsodent
Signal
TasteBuds
Unilever Bangladesh ltd
Rin
Unilever Pakistan Limited
Basel
Lipton Yellow Label
Pearl Dust
Unilever Sri Lanka Ltd
Pepsodent Benefit
Sunlight
Unilever Vietnam International Co. Ltd
Pepsodent
Pepsodent Benefit
United Spirits Limited
Vladivar
Vallee De Vin
Zampa
VIP Industries
Aristocrat
Vodafone Essar Ltd-IN-99
Device
VVF Limited
Jo Perfect
Wadhawan Food Retail Pvt. Ltd
Golden Flavorz
Smart Choice
Wipro Consumer Care Ltd
Cheers
Santoor Baby Soap
Wipro Baby Soft
Wipro Safe Wash
Wockhardt Ltd
Farex
Farex Cereal
Protinex Original
Wyeth Ltd
Anne French
Zydus Nutriva
GRD BIX
GRD Smart
GRD Sugar Free
Zydus Wellness Ltd
D'lite
Ice cream premix
SPICE
Stevia
Tealite
APPLAUSE
TESTIMONIALS
DY Works was a great partner to work with. They understood the brand requirements and were focused in their ability to propel brand growth. Their areas of strength were in the area of visual design and understanding the sensorial advantages of brands and their promise.
D. Shiva Kumar
MD & VP, NOKIA
“Brilliant processes, tools and creativity and Brilliant behaviours are often like Yin and Yang. They can be loosely translated as opposite factors. Like Yin and Yang, we need both to build great brands. Getting it right is never easy and we can proudly state that we have found such a happy mix in our partnership with DY Works”
Mahua Hazarika,
MARKETING DIRECTOR, DIAGEO INDIA
Our relationship with DY Works goes beyond crafting brand identities into a genuine partnership which has had a significant bearing on our evolution and growth as an organization. People in that group have always responded to our needs with enthusiasm and delivered with quality and precision. Often, they have gone beyond the brief and provided significant insights into the broader aspects of organization building.
Sunil Duggal
CEO & MD, DABUR
I have had the opportunity to work with the team at
DY Works on quite a few projects. What I admire about DY Works’ is the ability to use consumer insight and competition insights towards developing brand and packaging values. The second aspect is the high degree of ownership and the belief and conviction for the work being produced
Hemant Malik
COO, TM&D AT ITC LTD
“Having worked with DY Works on the launch and relaunch of some of our key brands, we have always found their ability to contribute strategically and communicate through design, exceptional. DY Works was one of the first firms to be offering comprehensive brand solutions and we're glad we've had such a long & successful partnership with them.”
Ahmed Rahimtoola
VP MARKETING OF ALLIED BLENDERS & DISTILLERS (ABD)
“What I admire about DY Work's is the ability to use consumer insights towards developing brand and packaging values. The second aspect is the high degree of commitment towards the work and their ability to explore all different aspects of the brand and convert each of them into design options.”
Ajeeta Yada
SR. BRAND MANAGER, ANNAPURNA, SNACKS
“I just wanted to let you know how happy I am with Tilak and Murtaza for all the efforts and hard work they put behind the projects. The flexibility to complete the project has always helped us in meeting our timelines and is well appreciated. Thank you team for all the support and co-operation.”
Poorva Patel
BRAND DESIGN, GENERAL MILLS INC., GBS INDIA
“We completed the four regional launches for Gelusil New packaging & Xtra cool. The packaging was very well accepted and the team is very energized by the labeling.

I believe the objective of rejuvenating & make the brand younger is coming to life with these launches.”
Vishal Srivastava
SR. PRODUCT MANAGER, PFIZER (GELUSIL)
“Greetings from Godrej Material Handling!!

It was a pleasurable and enriching experience to work with DY Works last year, for crafting the brand vocabulary and visual language for our Godrej MH brand. The new visual language has given us a distinct identity and has been used in various manifestations in our internal as well as external communication.”
“We have got great response on the Chocos pack-and the wholegrain log

Really well done.

It’s played a big role in the success of our brands.”
Pooja Sangal
CATEGORY HEAD (KELLOGG’S CHOCOS)
“I have definitely liked the work done by DY Works and would have liked to continue the association.

I liked the initial presentation, the creativity and the ideas presented by DY Works. The work done for other brands by DY Works has been phenomenal. It was interesting to know the thought behind each option that we were given for the MajorGainz logo which assured us that it wasn’t just a random option that we were being shown. The people at DY Works were very nice & approachable for any suggestions or queries that we had.

Overall, I had a pretty good experience with DY Works & will definitely recommend them to anyone who is looking for a good creative agency.”
Mihir Sheth
GROUP EXECUTIVE DIRECTOR, PRABHUDAS LILLADHER GROUP
“The launch for MyPal (emergency contraceptive pill) in Bombay went very well. We just completed the launch in Delhi... It rocked here too.

Thanks for all your support”
Monisha Prasher
PRODUCT MANAGER (PFIZER)
“Feels great to share that Airwick re-launches in Nov’2010 with all the great stuff as created by you – from fundamental element of packaging designs for variants, to Key visual designing and replication to retail pop, and the great work on category branding that has become one reference benchmark for all our discussions.

Further to share that our global senior management was on India visit this month and they were really impressed by the work on Airwick – and to be honest most of the design work as above has been done by DMA Yellow. Sincere Thanks for putting in superlative work – feels great for getting you on board for RB projects. Hope to see similar or even better work on other brands or any future Airwick projects as they come”
Sachin Mehta
BRAND MANAGER, RECKITT BENCKISER
"DY Works has been working with us on packaging solutions and new brand concepts for the last 2 years. They work very closely to understand the thought process of consumers in a particular category before suggesting brand recommendations and packaging solutions. Great team to work with and would very much recommend them to other who would like to use them too"
Mahesh Madhavan
CEO - Bacardi
"DY did a commendable job at creative work for one of our major new products. Simplicity in messaging and internal branding of what was otherwise a complex product was a major outcome of the assignment and it was put into effective use"
Sharad Tyagi
Managing Director at Boehringer Ingelheim India Pvt. Ltd
DY Works Head Office
DMA Yellow Works Ltd
G-01,Ground floor,
B/2 Marathon Innova,
Opp Peninsula Complex,
Off Ganpatrao Kadam Marg, Lower Parel (W)
Mumbai 400013
India
+91-22-40406767
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DY Works New Delhi Branch
DMA Yellow Works Ltd
140, Anupam Gardens,
Sainik Farms,
New Delhi 110068
India
+91-011-29532713-15