Create a private label, that creates adoption and preference through packaging alone.

dycode

Take a commodity and build a strong affinity and premium for the product and brand.

Win market share at the shelf and create loyal fans.

Create cost effective packaging that could work across multiple categories and sub-categories.

dysrupt

Derived a semiotic understanding of the category to understand the deeper belief system of nuts and their meaning in the consumers’ lives.

Position the brand as a gift to self or other, and bring in codes of abundance for a brighter life. Built on the insight that a gift needs to look better and bigger than its actual value.

Sales of Bustan have grown, the product outsells competition.Sales team, Foodhall

dysign

 
Developed a packaging design strategy that encoded greater value and a premium experience in a pouch pack. The positioning and identity that made it the

largest selling in-store dry fruit brand, without any increase in packaging cost.

 

Bustaan needed fans, not consumers. We wanted to create packaging design that was as delightful as it was functional. - Shweta Mohare, Team DY

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Early 20th century
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An indistinguishable clutch of film actresses in varying shades of lime advocate green tea, hoardings hoot healthy oats, popular songs popularize size zero and milk cartons come with measuring tapes.

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