Increase profitability through higher turns and increased customer base.

dycode

Increasing footfalls, and bringing in lapsed consumers.

How does a brick and mortar store encode freshness that rivals the impermanence of the daily vegetable vendor?

Change perception of it being a mere ‘ration shop’ for fruits & veggies.

dysrupt

The engagement streamlined the supply chain and identified inefficiencies. We needed to change the belief that what’s better ‘looking’ isn’t necessarily the best.

We identified role of pricing, and provided pricing strategies as well as franchisee motivation strategies. Additionally we raised awareness through a variety of campaigns and internal training.

The sale of Safal Fruits and Vegetables has gone up from 200kg/day to 650kg/day. When we started, we could not imagine the impact DY would bring.Jagdish Rao, CEO, Safal

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We semiotically encoded freshness and impermanence, with a swing out gate that saw a daily fresh display, crates and display systems made of natural materials, hand-written prices, all to signify freshness. We also ensured franchisee engagement and training, and worked with communication agencies for PR, advertising, in-store messaging and social media.
 

Safal was a multi-disciplinary approach, to grow and sustain the business. We looked at the whole, rather than the individual parts to affect change. - Vasishth Sukhija, Team DY

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