CHANGE OR DIE

The world-as-we-know-it is changing drastically with disruptions in every aspect of life and business. Earlier, if businesses did not innovate, they grew at a slower pace. Today, if they do not innovate, they can die. Earlier, satisfying the consumer ensured loyalty. Today, you need to convert them into passionate fans to retain their loyalty. Earlier, annual business plans would stay unchanged till the end of the year. Today, there are new competitors and category disruptions every single day.

To lead at the speed of change, we need to do different. At dy, we believe in Human Centric Business Design - a user adaptive approach that keeps businesses ahead of the curve by maximising emerging opportunities.

  • dycode Oppourtunities are uncovered

    dycode

    We uncover opportunities by zooming out before zooming in

  • dyscrupt questioning the question

    dysrupt

    We believe in questioning the question itself

  • dysign not a solution but opportunity

    dysign

    Our outcome is not just a solution but an opportunity

business plus design

BUSINESS + DESIGN

We bring a different world-view and operate at the cusp of management consulting and design thinking to dycode cultural insights, dysrupt categories and markets, and dysign solutions for radical impact. An amalgamation of a branding and a digital strategy agency, we make no distinction between business and design, online and offline, product and experience. We pride ourselves in being multi-disciplinary thinkers that partner businesses to achieve high rates of growth and profits in this changing world order.

Our Difference

How can Pizza/ Pasta sauce gain marketshare?

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dycode

How to launch a relatively brand with a distinctive & clutter breaking brand identity as well as a dynamic packaging format?

dysrupt

Deep-dive into the psyche of people, especially mothers, who are reluctant in making a purchase that they consider 'wasteful' (namely the all-in-one-go mechanism).

dysign

Created a dynamic logo, and backed it with an innovative and functional first-of-its-kind flex pouch design, which encouraged more purchase and usage as it could be consumed 'guilt-free' and disposed .

Full Project

How do you displace a millennia old category?

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dycode

How do cultured or lab-grown diamonds replace mined diamonds while targeting the millennials in the United States?

dysrupt

By going where the millennials were, and by understanding what new relationships meant through a semiotic study across the US, as well as a retailer research that helped us understand push and pull we understood the emerging opportunities

dysign

Positioning the brand as the definer of the new relationships - which are less about Forever and more about how you make me 'Bigger and Brighter'- we created exponential impact.

Full Project

How do you create new codes of freshness in a market scenario?

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dycode

How do you increase profitability? A one line brief 'increase profitability of Safal' pushed us to look at pricing, concessionaires, supply chain, retail stores, consumers, communication and more.

dysrupt

How can safe and ethical practices of Safal spell better - even when not better looking? How can we encode freshness? The impermanence of the vendor signifies a daily sourcing of vegetables.

dysign

From concessionaire training and workshops, to newer pricing strategies, to retail stores infused with codes of natural and fresh - and the use of soil as a metaphor of real, natural and good in communication, the sales went up from 200kg/day to 650kg/day.

Full Project

WE PARTNER, NOT SERVICE

All
  • All
  • BFSI
  • pharma
  • consumer brands
  • luxury
  • lifestyle
  • infrastructure
  • technology
  • agro
  • auto
Services
 

BUSINESS DESIGN

 

DESIGN
INNOVATION

 

CULTURE STUDIES

 

PACKAGING
DESIGN

 

USER EXPERIENCE
DESIGN

 

BRAND STRATEGY

 

SOCIAL MEDIA

 

WORKSHOPS

BUSINESS DESIGN

Human-centric innovation, an understanding of culture through semiotics and ethnography and finding the sweet spot between desirability, viability and feasibility gives us newer business models.

Case Study: Safal

DESIGN INNOVATION

A holistic look at opportunities for growth and profitability- across new products, innovations, supply chain initiatives, brand strategies, retail strategies, organization culture and design, business model design, go-to-market strategies and socio-digital interventions, to create new consumer experiences - and organize them around users, rather than around supply chains.

Case Study: Mutti

CULTURE STUDIES

Transposed solutions penetrate markets at a slower pace and require a much higher marketing spend than those that are culture-specific. We study culture using semio-ethno tools to get deeper insights that shape behaviours.

Case Study: Safari

PACKAGING DESIGN

Packaging is what the consumer pays for. Not advertising, not even the product - as it is not experienced yet. It is the packaging that is the moment of truth. Consumers today are experimentative. They want to try new products, new brands, new variants and are taking decisions at the shelf. Market share battles are won at the shelf today and knowing structures, materials, messaging hierarchies, and packaging performance at 10, 5 and 2 feet is imperative to create packaging that wins.

Case Study: Dot Shot

USER EXPERIENCE DESIGN

Our digital strategy ensures mapping the customer's journey across digital touchpoints to create holistic experiences. We study consumer behaviour patterns to create the most probable user journeys and develop properties and strategies that engage - both online and offline. This allows us to create the most optimal & strategic UI-UX for the brand.

Case Study: Safal

BRAND STRATEGY

Brand definition - positioning, core, essence, personality, tone of voice; brand design, brand architecture, brand equity studies. We create brands that create fans and not followers.

Case Study: Ceat

SOCIAL MEDIA

Social media is no longer what it used to be, it's not even a cheaper version of advertising. It is the future of the only possible way to communicate to the customer, using content over advertising. We believe in creating brands that users don't follow but evangelize. Our creative digital strategies drive our social media marketing approach thus creating brands beyond singular campaigns.

Case Study: PGD

WORKSHOPS

Workshops that employ visual thinking and experiential learning methodologies trigger newer brain synapses to cause behaviour shifts, internal alignment and breakthrough-thinking across innovation, brand definition, internal culture and customer centricity, are designed to not simply arrive at ideas, but also to ensure ownership and a blueprint for implementation.

Case Study: L&T

OUR IMPACT

40 countries | 500 brands | 2bn people

OUR WORK
GOES
AROUND

40 countries
500 brands
2bn people

Our people are our Dyference

  • Alpana Parida

    MD
    Business Design

    I believe in disruption and agility, and looking for new ways of thinking and doing. Nothing is static. Everything is movement.

  • Jagpreet Singh Sandhu

    Director
    Business Design

    "One of your sado-masochistic romps should go down a treat. The audiences are very conventional."

    The arrogance of creation can only be nullified by an obsession with discovery. Mix what cannot be mixed, touch what should not be touched, do what cannot be done.

  • Ashita Sarin

    Director
    Business Design

    "The whole culture is telling you to hurry, while the art tells you to take your time. Always listen to the art."

LET'S TALK

DY OFFICE

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+91-22-40406767
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Location

DMA Yellow Works Ltd
G-01, B/2 Marathon Innova,
Lower Parel (W), Mumbai 400013

Call+91-22-40406767

MIND BLOGGING

Pop Culture

Early 20th century
India's vibrant
pop culture

RAJAN LUTHRA

An indistinguishable clutch of film actresses in varying shades of lime advocate green tea, hoardings hoot healthy oats, popular songs popularize size zero and milk cartons come with measuring tapes.

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For business enquiries: info@dyworks.in

For careers:
careers@dyworks.in
+91 7898393893

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