At dy, digital is not just a touchpoint in the brand's journey. It is an integral component in its growth trajectory. We build unique methodologies, personalised to the brand, to understand and define user experiences. This creates valuable digital journeys for the user while achieving the brand's goals. We create and execute SEO, SEM and Social media campaigns based on deep-rooted enthnographic enquires which ensures a high conversion rates and reach.
We, at dy, perform the functions of a full-service digital agency that delivers across the value-chain, from launching a brand via digital to building a brand and driving business leads for it. We are a digital and social media agency that helps brands connect, collaborate and co-create thus creating an impact on its target customers. We achieve this with the creative use of digital, social, search and mobile platforms.
How do you beat the average 2-5% conversion rate on a website? How do you make your platform a habit for the consumer? How do you ensure an experience that feels intuitive to the user. Our unique processes use design thinking and ethnographic techniques to truly understand and empathise with our user to be able to create an experience that feels intuitive. Some of the websites we have created have had a drop-off rate as low as 20%, and an average time spent of 5 minutes. We owe it to the user experience design.Case study: PGD
Why is the Apple website so easy to navigate? Or why is WhatsApp so easily usable across target groups? It is because of a well-designed User Interface (UI). Our research allows us to design & adapt interaction principles that the users are comfortable with. We focus upon each element of the visual design, whether images, content, or buttons, to ensure a seamless integration with the designed UX. We have managed to achieve high page ranks because of the seamlessness and heightened usability on our platforms.Case study: PGD
We believe in the power of orchestrating conversations and conversions using the brilliance of social media marketing. Our processes of understanding and predicting social media content help us create content and design have proven to create exponential growth in converstion. We not only execute hypertargeted content with your media budget, but strive to decrease the cost per engagement by creating great content.We strategise, execute and manage accross platforms.Case study: SAVE LIFE
A large part of SEM is based on what your user is searching for and where your user goes to be able to serve your advertisement just at the right time and the right place to drive conversions. While most people know how to place an ad, very few understand what the user is looking for and where he/she is going to be. We at dy study the behaviour patterns of users accross categories to be able make that assumption a success.Case study: PGD
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