HOW CAN
pizza/ pasta sauce gain market share?

Here how we converted reluctant Indians to change their behaviour towards a product not so favourably looked at, through a makeover right from the packaging to branding.

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Benefice Business House,
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Mathuradas Mill Estate,
Tulsi Pipe Road,
Lower Parel (W),Mumbai 400013

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DMA Yellow Works Ltd
G-01, B/2 Marathon Innova,
Lower Parel (W), Mumbai 400013

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MIND BLOGGING

Pop Culture

Early 20th century
India's vibrant
pop culture

RAJAN LUTHRA

An indistinguishable clutch of film actresses in varying shades of lime advocate green tea, hoardings hoot healthy oats, popular songs popularize size zero and milk cartons come with measuring tapes.

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