The CEAT tyres showroom/ shop-in-shop was not effective in communicating the range, tyre brands and benefits.
The brand image was suffering due to the shoddy retail environment.
We have rolled this design out countrywide, and apart from the immediate savings; we are seeing a significant increase in sales and retailer involvement. Prabhakar Tiwari, GM Marketing, CEAT
For business enquiries: email@example.com
© 2015 DMA Yellow Works Ltd