Road accidents are a vital cause of a huge number of deaths in India.

dycode

savelife

How can an NGO educate Indians on road safety?

Irrespective of the noble cause, NGOs are ultimately competing with content online & hence need to stand out amidst the interesting content & content formats that audiences find entertaining.

Craft innovative ways of approaching a serious message & break the stereotype of NGOs being ‘preachy’ and ‘boring’.

dysrupt

Our social listening strategy allowed us to understand the keywords & content that our target audience was interacting with. This helped us to specifically create relatable content that they found meaning in.

We created a social experiment to break the monotony in the road safety messaging by proposing a new ‘road sign language’.

Supported by the right media management, we not only decreased our media spends per engagement but also managed to make the campaign video viral with over a MILLION views.

dysign

 
With social media’s content & formats rapidly transforming, we borrowed from our own experiences & created social posts out of our daily observations. We created relatable posts from film references to maximise attention & interests in our content. The social media management strategy allowed us to respond & connect with the fans in their language & innovate on the go.
 
savelife

It's amazing to work on a project that not only leaves an impact but also creates a difference. - Boris Gomes, Team DY

Employee Abhina

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