In India, water purifies, not merely cleanses.
If the cultural belief is that water cleanses and removes, how can you make it believable as the one that deposits nutrients?
The restage has delivered one of the most spectacular results, with a swing in sales. Congratulations again, I am sure this is one of the most effective design changes this category has seen.K S Kuttaiah, VP & Head of Marketing, Nourishco Beverages
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